This piece from Brian Phillips has a decent number of gems, from “please stop asking me to verify my humanity by clicking on tiny motorcycles” to the old chestnut “don’t make me scan a QR code to read a menu”, but I want to call out my personal favourite:
Stop requiring me to have an X account to read the emergency updates that my government posts on X. I am in a hurricane. My house is in a swimming pool, and the swimming pool is in a tree. Emergency services are, for reasons I am not presently at leisure to explore, posting vital safety updates on X. When I try to read the relevant thread, the app tells me I can’t do it unless I create an account, something I would gladly do if a Kia Sorento were not flying at my face. I shall die peacefully here in my swimming-pool tree, knowing that at least I never had to talk to Grok.
If I’ve said it once on this blog, I’ve said it a million times: you have to own your bits. Relying on platform providers to, you know, provide a platform, depends on a system of incentives that will never favour ordinary people and will always favour advertisers and tech companies.
Done well, government emergency update systems should be resilient, lightweight, standards-compliant, and easy for government workers to update. At first glance you’d think that X would be a great choice for this—after all it’s run by a major tech company so even if your city council’s office building gets hit by a meteorite, the distributed network of water-guzzling server farms that power X will still be up and running. It’s also free-as-in-beer to start an X account, which for taxpayer-funded government work is an important consideration.
But then a few years pass and those pesky incentives kick in! Oh capitalism, you dastardly manipulator you! You lose free access to the audience that you’ve built. You no longer benefit from the years that you’ve spent training the public about where to find information in an emergency. People working in bandwidth-constrained environments (because they’re in an emergency situation) can’t download X’s 511.9 MB app in any reasonable amount of time.
Instead you have to do the hard work of building a website. I know it’s more effort, but you get to own your bits, and that means that they can’t be taken from you.